EXPERTS IN CHANGING AGENCY BUSINESS TRAJECTORY
Unleash an Unstoppable Mindset
All agency challenges require team behavioral change
Traditional Behavioral Change Approaches Only Consider 2 Key Factors
1. Alignment
Agreement to create a common vision/focus on goals
2. Motivation
Purpose to gain traction
3 out of every 4 transformation initiatives fail
Source: Boston Consulting Group
Results of a recent survey of 1,087 board members which found that all their organizations were undergoing, or had recently undergone, a change management initiative and that the number 1 reason for firing or forcing out their CEO was the inability to manage change.
Source: Forbes
We Work With 4 Key Factors for Sustained Behavior Change
1. Alignment
Agreement to create a common vision/focus on goals
2. Motivation
Purpose to gain traction
3. Belief
Fuel (unconscious) to power the outcome
4. Behaviors
Pre-seeded learnings (unconscious) based on past experience
Belief and behaviors are based at a subconscious level. Pre-programmed as part of our upbringing and early learning process.
Alignment and motivation on the other hand, are cognitive by nature and can be influenced on the day.
For change management to work, we must engage subconscious interventions to align and support the cognitive parts (alignment and motivation) by re-framing the beliefs and behaviors to ensure long term change and success.