EXPERTS IN CHANGING AGENCY BUSINESS TRAJECTORY
Unleash an Unstoppable Mindset
All agency challenges require team behavioral change
Traditional Behavioral Change Approaches Only Consider 2 Key Factors
1. Alignment
Agreement to create a common vision/focus on goals
2. Motivation
Purpose to gain traction
3 out of every 4 transformation initiatives fail
Source: Boston Consulting Group
Results of a recent survey of 1,087 board members which found that all their organizations were undergoing, or had recently undergone, a change management initiative and that the number 1 reason for firing or forcing out their CEO was the inability to manage change.
Source: Forbes
We Work With 4 Key Factors for Sustained Behavior Change
1. Alignment
Agreement to create a common vision/focus on goals
2. Motivation
Purpose to gain traction
3. Belief
Fuel (unconscious) to power the outcome
4. Behaviors
Pre-seeded learnings (unconscious) based on past experience
Belief and behaviors are based at a subconscious level. Pre-programmed as part of our upbringing and early learning process.
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Alignment and motivation on the other hand, are cognitive by nature and can be influenced on the day.
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For change management to work, we must engage subconscious interventions to align and support the cognitive parts (alignment and motivation) by re-framing the beliefs and behaviors to ensure long term change and success.